The Grow My Firm Online model for creating legal leads is so powerful. We begin by generating high-intent leads, with high reputation sites. We identify searches as being the most effective lead sources. We pool resources among dozens of clients to pay for high-intent keywords, and then we drive that traffic to webpages that add a layer of reputation to the client’s search. At this moment, clients are assured we will work to provide them with the best fit lawyer for their type of case. They’re provided relevant well-drafted content and assured a lawyer is the best solution for their problem. Once the client is ready to take action, they must pass through a pre-qualification process.