The first thing prospective consumers will see when they land on your advertisement is the headline. It is critical to use an engaging headline that grabs their attention and entices them to read on. For example, instead of a generic headline like “Need a Lawyer?” Consider a headline that is more precise and attractive to your target demographic, such as “Contact Us.” Something along the lines of “Don’t Face the Aftermath of a Car Accident Alone: Trust Our Legal Team to Guide You Through It” may pique their interest and inspire them to seek more info about your services. For example, if you provide a free consultation or a no-win, no-fee policy, make sure to mention that in your ad language. As a result, potential clients will understand that they gain more value when they decide to work with you.